SMEs, Don't Neglect International Business Opportunities on Alibaba.com!

Google Ads about a month ago, Google AdWords have also introduced a new targeting option for display ads - Custom intent targeting

Usually, Facebook page owners will boost a post from their page to create a boosted post. If you are one of these individuals, you might be familiar with your Facebook page insights - these will show you how your Facebook posts are being interacted with and how your Facebook post reach is like for boosted posts versus non-boosted posts.

If you have a Facebook account, chances are that you will see at least 2 - 3 sponsored Facebook ads on your news feed while you are scrolling around.

If you haven’t caught on, video marketing is all the rage these days. Image ads still work - you still see it everywhere - Facebook, blogs and pretty much every website that you visit. They still give you website traffic and ad engagements, but the competition is high. This is why some people have turned to video marketing where the competition isn’t too dense yet. When you post videos onto your YouTube account, getting lots of views can be a great indicator of an engagement rate - that’s good! People are watching your videos, and you are directing your customers down your purchase funnel. But then, why stop at watch rates? Why keep your videos marketing passive when you can create actionable videos and engage with your customers even more? Below, we enclose the 3C’s tips to make actionable videos.

Ever dream of working closely with Google, Facebook, Instagram, Alibaba.com and the likes of all these big names and brands? Well, here’s your chance! PanPages TRINITY specializes in well-rounded digital marketing solutions for our clients, and we are building up for a bigger, better team.

If you have skipped an Instagram Story ad without even looking at it, you are not alone. You won’t be the first ad audience to do this, nor will you be the last. In fact, if you just ask around, you will find that most individuals, especially teenagers, barely stop to look at what you are advertising before they skip your ads. However, if you are not looking at these ads, can you be confident that these ads can help your business? Okay, let’s take a step back and maybe try not to be too pessimistic about these ads just yet. There are reasons why these ads are failing. You’re going to need some good designing work and a concept brainstorm, but when these mistakes are rectified, you might just be able to stop your audience in their tracks and capture their attention. Here’s what’s causing your Instagram Stories to not work out as well as you expected, and how you can fix it.

If you intend to run a brand awareness campaign by using YouTube ads, perhaps it is time to consider methods that are a little less conventional. Rather than advertising your brand aggressively, you might want to consider simply uploading videos that resonate well with the current YouTube trends and audiences, adding more content onto your channel that goes beyond the usual advertisements. After all, having more followers on your social media channels could help you with your marketing efforts in the future. Here’s what’s trending on YouTube right now and why they are trending, brought to you by YouTube’s trend analyst Earnest Pettie himself.

If you have your own business and have yet to open your own Google My Business (GMB) account, you should open it now! When you have your business listed on this dashboard, your organization gains better visibility on Google search engine. Here’s why you should have your business listed on GMB.

It’s no surprise that Facebook is the most-used social media platform - from the basic messaging and post sharing functions to crisis responses, weather, recommendations, live videos, local attractions, shopping and more, Facebook has it all. The list is still expanding as we speak!