5 Reasons You Should Run Facebook Ads Now

It’s no surprise that Facebook is the most-used social media platform - from the basic messaging and post sharing functions to crisis responses, weather, recommendations, live videos, local attractions, shopping and more, Facebook has it all. The list is still expanding as we speak!

Here’s the thing about us people - the more convenient an app is, the more we use it. Why bother switching platforms when one already has it all? This is why Facebook is crucial to your business, whether it’s in terms of business branding, generating leads or driving revenue. Let’s take a look at 8 reasons why Facebook ads are crucial for your business.

As of March 31, 2018, there are 2.20 billion monthly active Facebook users, and 1.45 billion daily active users. These staggering numbers show that almost one-quarter of the entire Earth’s population are scrolling through their Facebook news feed daily. Its partner site - Instagram, features almost 500 million daily active users who have shared 40 billion photos together up to date. 87% of millennials aged between 18 - 29 are active users on the site, and each Facebook user is connected to an average of 80 pages, groups and events. 40 million small businesses have their own Facebook pages which they manage actively. The numbers are already promising for a good branding purpose if nothing else! Sift through these users, and you will still be able to find a good, healthy number of people who fit your business’ customer segment.

Facebook ad technology is among the best available online right now. You can always stick to the basics and target your customers’ basic demographics - geographical location, age range and gender, or you can target your ads towards people with similar browsing patterns like your existing customers. If you have your own valuable customer e-mail list, you can upload that into the Facebook Ad Manager and utilize the Lookalike Audiences function to search for equally valuable potential customers similar to your e-mail list. You can also target people who have similar ad interactions based on your previous Facebook advertising campaigns - the possibilities are endless!

There are 202 million more daily active Facebook users on mobile devices than on desktop, and that speaks a lot about the opportunities that you have It’s not just consumers who are moving most of their purchasing funnel processes to mobile phones - 91% of B2B buyers are currently using a mobile device throughout their purchasing process as well. Here’s how you can utilize this information: You can run lead generation ads on Facebook in which users can easily fill out with pre-populated data, without needing a landing page as a preface. With a carefully planned mobile strategy, you can get a high conversion rate with a low cost per acquisition!

If you haven’t already seen the latest Facebook ad formats, you can explore Facebook’s Creative Hub for available ad formats. Mobile ads are no longer limited to attaching a simple image with some text and your business contact number; You can create a full-screen canvas ad with a mix of carousel images, videos, 360 videos and more that your audience can opt-in to pull up and experience before they are led to your designated page. These opt-in ads are excellent for high conversion rates - ticket purchases, newsletter signups and many more, so you can be sure that you are spending your marketing budget well!

When you run your ads on Facebook, you can choose to have them show exclusively on Facebook only, or you can be connected to all the other platforms that Facebook is connected with. This means that your target audience can see your ads on Facebook’s news feed, Facebook Messenger app, Instagram, and its audience network. The audience network consists of collaborating publishers or advertisers with ad slots on their sites and apps, such as The Huffington Post, Shazam, Cut the Rope and many more, as long as they are connected to the Facebook network. With possible ad impressions on so many platforms, you can be sure that your ads are being seen.

Here at PanPages TRINITY, we plan your Facebook marketing journey for you from branding to influence consideration and eventually, conversions and purchases. You are welcome to use your own images, but we also provide designing services and text ad crafting services along the way where you need them. As an added cherry on top, you get to access our premium Facebook reporting dashboard and receive weekly or monthly reports in your e-mail so that you can see how your campaigns are performing. Simply contact us to get started!